Case

5 Network Advisors Employed within 5 months

In October 2023, we launched an ambitious project with F5 ApS to find their next Networking Managers. Read about our recruitment strategy and the results we achieved.

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Exceptionally Sharp Sourcing & Screening

You simply can’t say networking without saying F5.
F5 Networking are experts in facilitating unique networking and development opportunities that provide leaders with the space to discuss the challenges and dilemmas they often struggle to address internally within their own organizations.

Since their founding in 2013, F5 has experienced continuous growth. With a dynamic team of nearly 50 people, their ambitions are now greater than ever. 

But how do you recruit the next key talents for a passionate team and a clearly defined company culture?

Our collaboration with F5 had one clear objective: to intensify their recruitment efforts and identify top talents ready to engage in high-level conversations and negotiations with some of the country’s most influential decision-makers from leading Danish and international companies and organizations.

We believe that the best hires happen when there’s a true value match between the company and the candidate. That’s why a key part of our recruitment process was identifying candidates who thrive in high-performance environments and enjoy the challenge of creating value-driven, relationship-based sales.

With high expectations for both skill and mindset, it was crucial that our sourcing and screening were executed with precision.

We therefore screened only ultra-relevant candidates who showed strong signs of alignment with F5’s performance standards and core values.

In the screening process itself, expectation alignment was front and center. Both the candidate’s and the company’s time is valuable, which is why our approach was rooted in full transparency – openly addressing skills, requirements, and ambitions from the very first conversation.

The Strategy

The Key to F5 Finding Their New Hire Through BEDRI

Long-Term Recruitment Focus
A common pitfall in sales recruitment is candidate drop-off during the early stages or last-minute no-shows. Both issues can disrupt sales targets and lead to rushed, short-term hiring solutions. By running a structured recruitment process with a strong emphasis on preparation, we strategically avoided these pitfalls throughout the journey.
Dedication & Commitment
Finding the right candidates takes more than just a list of leads. That’s why we worked purposefully to present F5 with a qualified pool of applicants where dedication was a given — and where candidates already showed strong motivation and engagement for the role before even stepping into the interview.
Culture-Carrying Candidates
F5 has cultivated a work environment that balances professionalism with a relaxed, high-ceiling atmosphere. Their core belief is that sales should be fun — and that mindset is deeply rooted in their entire team. For that reason, it was essential that candidates not only had the competencies to succeed in the role but also values that aligned with the company culture. That way, they could naturally integrate into the environment that defines F5.

Ronnie Pedersen

Head of Operations & Partner at F5

A key factor in the success of our collaboration with Bedri Consulting has been their commitment to truly understanding our company culture. This has enabled them to successfully recruit sales candidates for F5 ApS. Acting as ambassadors towards our future employees, they represent our brand with professionalism and care. Bedri Consulting has managed to solve a resource-intensive recruitment task on our behalf — and delivered strong results.

4.8/5 stars on Trustpilot

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